
12 Days of Tips – Setting Healthy Business Goals for 2025

12 Days of Tips!!

The new year is just around the corner, and it’s the perfect time to align your vision, set intentional goals, and create a roadmap to success. That’s why we’re thrilled to present 12 Days of Tips—a daily dose of inspiration and practical advice to help you achieve healthy, sustainable business growth in 2025.
Why Healthy Business Goals Matter
Your goals shape the future of your business. Setting healthy business goals is about more than hitting milestones; it’s about creating a foundation for long-term success while maintaining balance and avoiding burnout. Whether you’re looking to grow your client base, improve your workflows, or enhance your work-life harmony, our daily tips will guide you every step of the way.
Day 1 – APNPI Photographer of the Year – Amanda Capello
Day 2 – APNPI Educator Sarah Lake
Day 3 – APNPI Ambassador Lisa Digeso
Day 10 – APNPI Judge & Ambassador Katie Lintern
Day 11 – APNPI Judge Kathryn Barredo
Day 12 – APNPI Judge Shan Fisher
Meet the Experts Behind the Tips
This year’s 12 Days of Tips is extra special because it features contributions from members of the incredible APNPI community! Each tip is brought to you by passionate professionals, including:
- Ambassadors who are dedicated to uplifting and supporting the community.
- Judges who bring a wealth of expertise from evaluating top-tier work.
- Educators who are committed to helping others learn and grow.
- Competition winners who share insights from their award-winning strategies.
These contributors bring a unique blend of experience, creativity, and actionable advice to help you thrive in 2025. From developing smarter marketing strategies to streamlining your processes, these tips are designed to meet you where you are and help you take the next step confidently.
Start Strong in 2025
Bookmark this page and check back daily for fresh updates! Each day, a new tip will be added to help you stay on track and motivated as you set goals for your best year yet. Share your progress with us on your social media platforms, e.g., Instagram using the hashtag #12DaysOfTips, and join a community of ambitious professionals working towards success in 2025.
Let’s kick off the new year with purpose and clarity. Your business deserves it!
Bonus Inspiration from Years Past
Loving the momentum of this year’s tips? You’re in luck! We’ve brought all the goodness from previous years right here onto one page—so you can keep the inspiration flowing without hopping around.
The tips that follow come from our 2023 and 2024 editions of the 12 Days of Tips, and they’re still every bit as relevant and practical for photographers looking to grow their business with purpose and heart.
Whether you’re revisiting an old favorite or discovering a gem for the first time, we hope these insights continue to encourage and empower you on your journey.
Scroll on to explore the full collection of past tips below!
Day 1 - APNPI Photographer of the Year Trayc Dudgeon
Day 4 with APNPI Ambassador Lisa Digeso
https://youtu.be/nKM50byaIg4?si=0IceEeNcHXZ6fomt
Day 7 with APNPI Judge Jennifer Gilbert
https://youtu.be/vtUu7M465sc?si=PqrECyc5w4TsnWwW
Day 10 with APNPI Ambassador Jennifer Robyn
https://youtu.be/OKW0_EmWRhQ?si=otN3NSlgACbu_22i
New Years Success Tips! With APNPI Ambassador and Educator Amanda Capello
Day 2 with APNPI Ambassador and Educator Joanna Booth
Day 5 with APNPI Ambassador and Educator Kayleigh Ashworth
Day 8 with APNPI Ambassador and Educator Tara Graham
https://youtu.be/A9rW7QYJNoQ?si=MPkUxy940D3lqmBx
Day 11 with APNPI Competition Winner Fru Jonas
https://youtu.be/xsb_xQfp1mw?si=0ZUflPlvp74TDbgg
New Year Success Tips! With APNPI Ambassador, Educator and Photographer of the Year 2021 - Tianna J-Williams
Day 3 with APNPI Educator Marggie Duncan
Day 6 with APNPI Competition Winner Jennifer McNeil
Day 9 with APNPI Ambassador Shan Fisher
Day 12 with APNPI Competition Winner Jackie Orlando
New Year Success Tips! With APNPI Competition Winner Lily Norris
2023 Tips
Day 1 with APNPI Educator Dana Pugh
Day 4 with APNPI Educator Amanda Capello
Day 7 with APNPI Competition Winner Nicole Herdman
Day 10 with APNPI Competition Winner Kiri Robinson
Day 2 with APNPI Educator Rob Provencher
Day 5 with APNPI Competition Winner Amanda Gibson
Day 8 with APNPI Competition Winner Sherry Muldoon
Day 11 with APNPI Educator and Competition Winner Marcela Limon
Day 3 with APNPI Educator & Ambassador Joanna Booth
Day 6 with APNPI Team Member Jennifer Robyn
Day 9 with APNPI Competition Winner Lyndsey Thomas
Day 12 with APNPI Ambassador Shan Fisher