Stand Out from the Crowd with APNPI Accreditation: Real Benefits & Success Stories

Stand Out from the Crowd with APNPI Accreditation: Real Benefits & Success Stories

Jan 13, 2025 | APNPI Community

Stand Out From The Crowd with APNPI Accreditation

Why Accreditation Matters

In the busy world of Newborn Photography, you want to be sure you stand out from the crowd and one sure way is with APNPI Accreditation. Achieving accreditation isn’t just about recognition; it’s about elevating your craft, standing out in a competitive market, and building trust with your clients. At APNPI, we celebrate the incredible dedication our accredited members put into their work, and we’re here to help you reap the rewards of your achievement.

The Benefits of Accreditation

Recognition That Sets You Apart

  • A customized Accredited Photographer Badge for your chosen category.
  • A Professional Press Release to announce your success to your local community and beyond.
  • A Certificate of Completion perfect for display in your studio.

Priority Visibility

  • Top placement in our Members Directory, helping parents find your services first.
  • Exclusive features on our site to showcase your talent and story.
  • Social Media shout outs – share with your audience!

Real Stories, Real Success

Meet Shane Boon Shing of Mommy’s Photography Studio
Location: Kuching, Malaysia
Accreditation Category: Newborn Posed

“I like to improve myself and just want to evaluate my own skill in this industry. I learned the safety of some particular poses that i always done wrong before, and i know we need to keep improving.”

Shane’s passion for her craft and commitment to delivering exceptional client experiences is foundational to how she runs her studio and serves her clients.

Meet Priscila Camara of Priscila Camara Photography
Location: Canton, Georgia, USA
Accreditation Category: Newborn Posed & Maternity

“The most valuable lesson I have learned with APNPI is to believe in myself and my skills. By having faith in myself, I discovered I could achieve anything I set my mind…

My advice: Try your best and just do it! But keep your art your own; don’t be afraid to be yourself. I understand it can be difficult at times, but the key is to never give up on what you love to do, no matter what don’t be afraid to try.”

Priscila’s passion for her craft and commitment to delivering exceptional client experiences stands out in everything she does.

Meet Amanda Gibson of Gibson Photography
Location: Burlington, Ontario, Canada
Accreditation Category: Maternity

“I wanted to show that I take my art very seriously, always striving to improve my work and stand out from the rest. The feedback helped me recognize areas for growth while boosting my confidence. I’m excited to continue refining my craft and exploring new accreditation opportunities.”

Amanda’s passion for her craft and commitment to delivering exceptional client experiences is what APNPI accreditation is all about.

What Happens After You’re Accredited?

  • Complimentary Accredited Photographer Feature: Every newly accredited member gets a dedicated feature page on our site, linked to their bio, shareable on social media, and showcased prominently in our Parent Visitors section.

  • Ongoing Support: Be part of a community that values growth and excellence, offering continuous resources to help you thrive.

Start Your Journey Today

Achieving accreditation is within reach, and we’re here to guide you every step of the way – Take advantage of our complimentary mentorship program to help you achieve your goals.

“Accreditation is more than a badge—it’s a testament to your commitment to excellence and a stepping stone to greater opportunities.”

Learn More About APNPI Accreditation

Ready to join our growing circle of accredited photographers?

Start Your Accreditation Journey Today

Accreditation Stories and Testimonials

Accreditation Stories and Testimonials

Jan 9, 2025 | APNPI Community

Accreditation Stories and Testimonials

Meet Priscila Camara

Priscila Camara Photography

Stephanie Benson APNPI Accredited Newborn Photographer

Why was it important to you to apply for accreditation and/or what attracted you to the accreditation program?

I believe applying for accreditation is crucial for various reasons:

  1. Credibility: Accreditation showcases your professionalism and skill level, fostering client trust and distinguishing you from competitors.
  2. Quality Assurance: Accreditation signifies your expertise in delivering high-quality maternity photography services, assuring clients of a particular service and product standard.
  3. Recognition: Accredited elevates your industry status and establishes you as a reputable photographer, opening doors to collaborations and referrals.
  4. Continuous Improvement: The accreditation process offers assessments and feedback to pinpoint areas for growth, driving you to excel and develop your photography business.
  5. Client Confidence: Accreditation instills confidence in potential clients regarding your abilities and professionalism, serving as a mark of approval for their choice to hire you as their photographer. 

What attracted you to APNPI’s accreditation program?

The APNPI provides me with valuable feedback to enhance my skills . I appreciate that all judges are legitimate professionals and impartial.

What did you learn about yourself through the process of accreditation?

The most valuable lesson I have learned with APNPI is to believe in myself and my skills. By having faith in myself, I discovered I could achieve anything I set my mind. Today, I am thrilled and comfortable sharing my art with my APNPI friends.

Have there been any positive outcomes from your achievement?

Absolutely! When I initially received my newborn accreditation, I shared it everywhere, and my clients, friends, and family were genuinely happy for me. With my new Maternity accreditation, I also plan to write a blog about it, hoping that the recognition will yield long-lasting results.

How do you display your Accreditation Badge?

I enjoy using the badges on my website and showcasing them on Instagram stories. I’m currently in the process of building a new studio, and I plan to have them printed to exhibit on a dedicated wall.

Tell us more about what’s next for you and your business now that you have achieved your accreditation?

I will work on the following accreditation, which will be a more significant challenge since I have dedicated most of my art to studio newborn and maternity photography. I am intrigued by the idea of capturing motherhood and Fresh 48 sessions. Nonetheless, my ultimate goal is always to work diligently to deliver the highest quality art possible.

What would you say to a member thinking about applying?

Try your best anJust do it! But keep your art your own; don’t be afraid to be yourself. I understand it can be difficult at times, but the key is to never give up on what you love to do, no matter what.d do be afraid to try.

 

 

 

Meet Wee Boon Shing

Mommy’s Photography Studio

Stephanie Benson APNPI Accredited Newborn Photographer

Why was it important to you to apply for accreditation and/or what attracted you to the accreditation program?

 I like to improved myself and just wan’t to evaluate my own skill in this industry.

What did you learn about yourself through the process of accreditation?

I learned the safety of some particular poses that i always done wrong before, and i know we need to keep improving.

Have there been any positive outcomes from your achievement?

Yes, it’s gain my clients’ confidence and trust when booking me.

How do you display your Accreditation Badge?

Will display it on my website.

Tell us more about what’s next for you and your business now that you have achieved your accreditation?

Will continue to provided the most safe & comfort service to my upcoming clients.

Meet Stephanie Benson

Stephanie Ann Photography

Stephanie Benson APNPI Accredited Newborn Photographer

Why was it important to you to apply for accreditation and/or what attracted you to the accreditation program?

I applied to be accredited because accreditation shows clients that I have met certain standards of professionalism and proficiency in newborn and maternity photography. I feel like with vulnerable subjects, like newborns, it is important to have on going education and show our clients that we take this seriously. It adds credibility to my business and helps me stand out from the many other newborn photographers in my area.

What did you learn about yourself through the process of accreditation?

I have learned to strive to do my best. I have learned a lot about newborn safety through the QNP program and Safety course. I noticed that when I am shooting that I want to make sure my lighting is just right, baby is safe, and to make my image meaningful.

Have there been any positive outcomes from your achievement?

I just received my accreditation, but clients that have seen my press release have congratulated me and told me that they are put at ease when they hand over their baby to me knowing that I have become accredited.

How do you display your Accreditation Badge?

I have them on my website and I printed them for my studio.

Tell us more about what’s next for you and your business now that you have achieved your accreditation?

I plan on continuing to gain merits for designations. I plan on becoming a judge and helping other photographers with their craft. I am also looking forward to entering competitions and striving to perfect my own work.

Meet Katie Lintern

Katie Lintern Photography

Why was it important to you to apply for accreditation and/or what attracted you to the accreditation program?

I wanted to challenge myself to put forward my best work and have it evaluated by more experienced photographers who I look up to. I actually didn’t achieve accreditation during my first round which was humbling to say the least. But it turned out to be a great exercise in reflection and an opportunity to be more intentional with the images I created. I achieved accreditation in Studio Posed and In-Home Lifestyle this time, and I’m incredibly proud to show this off to my clients and potential clients! Accreditation provides my clients with the assurance that I take the quality of my craft and the safety of their precious new baby seriously. It also provides me an opportunity to educate potential clients about the difference between what I offer and what my competitors offer. I’m also excited about the opportunity for further growth and contributions I can make within the APNPI community.

What have you learned through the APNPI Accreditation Program?

I learned that the standards are actually quite high for Accreditation, which is a good thing. These credentials mean something! And I learned that I’m not as easily bruised by criticism as I thought I’d be. I think our industry needs more of this. A wider reach for the organization and a push to make QNP and Accreditations more requested by client families. We need to raise the bar for everyone involved with handling newborns.

How do you display your Accreditation Badge?

I have the badges on the main landing page of my website, but I also mention my credentials in my IG profile.

Tell us more about what’s next for you and your business now that you have achieved your accreditation?

This year has been slow (recession and all) but I’m still aiming to crack six figures. I’d love to serve as a judge for APNPI in the near future and possibly mentor too.

 

Meet Anastassia​ Pronsky-Stojanovic

B + N Lifestyle Imagery

Allie Hobart APNPI Accredited Photographer holding a camera and smiling

Why was it important to you to apply for accreditation and/or what attracted you to the accreditation program?

Receiving professional accreditation not only validates my everyday hard work as an artist, it also helps me to rise and to stand out among competition. It guarantees my professionalism as a business owner affirming to my clients how seriously I take both my work and their trust to capture and preserve their special moments.

What did you learn about yourself through the process of accreditation?

I decided to dedicated my life to photography many years ago and it only seemed natural to constantly strive for professional growth and excellency. I strongly feel that being acknowledged by true masters in this field gives me not only validation that I have chosen the right path, it also gives me the necessary boost to keep striving for more, realizing there is no limit in professional growth. On a side note I would like to mention that I was so grateful and appreciative of not only constructive criticism and advice provided by the judging panel but also for their kind and supportive overall tone when critiquing images and providing the feedback.

Have there been any positive outcomes from your achievement?

There has been nothing but positive comments the day I shared my recent accomplishment 🙂 I have received so many personal messages from both friends and clients congratulating me and encouraging me to keep going 🙂 Which I am definitely planning to do now 🙂

How do you display your Accreditation Badge? 

I display my badge on my website (although right now it’s acting up and I will probably have to have it redone completely) and also I include my badges on all price lists and package supporting documents.

Tell us more about what’s next for you and your business now that you have achieved your accreditation?

I am looking forward to working towards further accreditations and feel like I am ready to submit my work in Newborn Posed category for consideration as my next step.

Meet Allie Hobart

Lysia Cole Photography

Allie Hobart APNPI Accredited Photographer holding a camera and smiling

Why was it important to you to apply for accreditation and/or what attracted you to the accreditation program?

I’ve worked really hard especially in the last couple years to build my business to where it is now and obviously hope to continue growing. In my area there is an abundance of photographers and I just wanted something that recognized how hard I’ve worked and to set me apart from some of the others.   

What did you learn about yourself through the process of accreditation?

I’ve learned that there will always be room to improve and that learning never ends. That some art is subjective and to be more aware of how someone else may interpret it.

What attracted you to APNPI’s accreditation program?

Receiving feedback, the quality and professionalism of judging, etc. I’ve been wanting to do the accreditation program for a year now was extremely happy that I finally did it. I’m currently working on my submission for the next around as well.

Have there been any positive outcomes from your achievement?

Absolutely! On top of family, friends and clients being happy for me, I feel that for someone who is based on referrals for 98% of my bookings, the title is definitely is more appealing to new clients looking for a photographer that specializes in newborns. I feel that it gives clients that extra boost of confidence that their baby is in the right hands.

What would you say to a member thinking about applying?

Do it! Don’t wait. You’d be surprised at what you’re capable of and even if you don’t succeed the first time, the feedback is extremely helpful moving forward.

Meet the APNPI Accreditation Judges

Meet the APNPI Accreditation Judges

Jan 9, 2025 | APNPI Community

Meet the APNPI Judges: Leaders in Maternity, Newborn, and Family Photography!

As the next round of APNPI Accreditation approaches, we’re thrilled to introduce our highly qualified APNPI Judges! These industry leaders have completed APNPI Judges Training and are recognized experts across diverse styles and genres in maternity, newborn, and family photography.

Accreditation Applications Are Now Open!
If you’re a QNP Certified member, this is your chance to take your career to the next level. Apply for accreditation in one of our 10 categories to showcase your expertise and elevate your professional standing.

Looking for Submission Tips and Feedback?
Join our popular Feedback Friday sessions! Held in our membership community on Facebook, these sessions offer personalized critiques of image submissions from our APNPI Judges. This valuable experience helps you refine your submission, ensuring it meets accreditation standards. It’s also a fantastic way to get comfortable with image critiques before the final submission deadline. Stay updated on our Facebook group for session announcements.

Accreditation is a key step toward building your reputation in the photography industry. Don’t miss this opportunity to submit your best work, gain recognition, and receive expert guidance from our prestigious judging panel.

We can’t wait to see your submissions and celebrate your achievements!

Lisa Digeso

“When judging Accreditation submissions, I’m looking for correct lighting, correct posing, good skin tones, and baby safety.”

Hi I am Lisa, Photographer at Milk & Honey Photography, co-owner of the Milky Way a photographer’s resource, Host & producer of the online Retreat series, Podcast host of the Art & Soul Show, wannabe yogi, avid book buyer, and education junkie. Im a curious cat, always exploring and researching something. I have never been a colour inside the lines kind of girl. I look at the world with a sense of humour, and have never taken off my rose-coloured glasses. This is the kind of art I create. Thats the kind of businesses I run. Business run with intention, integrity and heart and soul. I’m mama bear proud of our students, and get lit up by their transformations and confidence and belief in themselves. My purpose if to create, empower, educate and entertain, and Im happiest when all of those blend together.

    Amanda Capello

    “I am looking for a well composed and thought out image that shows the maker has a strong knowledge of lighting and composition. An image that evokes emotion or stands out from the rest is always encouraged!”

    Amanda Capello of Acapello Photography is an accomplished photographer and APNPI judge, known for her expertise in maternity, newborn, and family photography. As the founder of ACAPELLO Photography, Amanda has spent over a decade honing her craft, transitioning from wedding and event photography to specialize in capturing the tender moments of motherhood and childhood.

    A multi-award-winning photographer – including being named APNPI Photography of the Year – Amanda is dedicated to excellence in her field and serves as an APNPI ambassador, educator, and judge, where she shares her extensive knowledge and passion with fellow photographers. Her commitment to empowering others through photography is evident in her work and mentorship. With a deep understanding of the fleeting nature of childhood, Amanda’s images celebrate the beauty of every stage of life, making her a respected voice in the photography community.

    Katie Lintern

    “When reviewing submissions, I’m looking for images that showcase thoughtful composition, consistent lighting, and (for newborn photography submissions) a clear mastery of safe baby posing techniques. I’m drawn to work that feels intentional and timeless, whether it’s a studio image with tasteful styling or an emotive and authentic lifestyle photo. I encourage participants to consider how their use of light, colour, and perspective enhances the emotional impact of their image and tells a story that resonates with the viewer. Above all, I’m excited to see work that reflects your unique voice and style as an artist.”

    Hi, I’m Katie Lintern from Katie Lintern Photography, and I’m so excited to be part of this year’s APNPI judging panel. As a newborn, maternity, and family photographer based in Collingwood, Ontario, I’ve had the privilege of capturing some of the most meaningful moments in my clients’ lives over the past five years. Since opening my studio in 2019, I’ve worked with over 125 newborns and earned accreditation in both Studio Posed Newborn and In-Home Lifestyle Newborn categories. I’m currently Collingwood’s only registered, fully insured, Accredited and Qualified Newborn Photographer (QNP)—a distinction I’m proud to bring to my local community. Alongside my photography work, I serve as an APNPI Ambassador, and I’m honoured to contribute to this incredible organization in a judging capacity. Photography, for me, is always a balance between aesthetics and storytelling. In my studio, I gravitate toward warm, neutral tones and timeless, uncluttered backdrops that allow the baby to truly shine. I believe in creating images that will feel just as special decades from now as they do today. When I’m photographing families on location, my style shifts toward an emotive, documentary approach. I love capturing movement, connection, and those little in-between moments that tell a family’s unique story. Like many of you, I’ve built my business from scratch, learning through trial, error, and plenty of carb-fueled late nights. Along the way, I’ve discovered how important it is to develop and trust my own style while continuing to push myself creatively. I’m constantly inspired by the work of other photographers in our community and feel privileged to offer feedback that I hope will encourage and empower you on your own creative journey. Outside of photography, I’m a wife and a mom to three busy kids. Like many of you, I juggle running a business while raising a family, and I have a lot of respect for all of you trying to make it all work while building and sustaining your dream business. I’m looking forward to celebrating the creativity and dedication that this APNPI event brings to light. Whether you’re just starting out or have years of experience, I know it takes courage to submit your work for critique, and I want you to know how much I respect that. I’ll be offering feedback with honesty and care, keeping in mind the heart and hard work behind every image. Thank you for trusting us with your art—I can’t wait to see the beautiful work you’ve created!

    Sarah Lake

    I’ve been a hobby photographer since childhood, but like many mothers, started my professional photography journey after having my two children. A military wife of 20 years, I’ve now started (and moved!) my business in 3 different states, and am currently enjoying serving families in San Antonio, TX. Formerly a teacher and early education consultant, I’m also passionate about teaching aspiring newborn photographers what I’ve learned over my decade of photographing babies and families.

     

    To see more of Sarah’s work, visit: Sarah Lake Photography

     

    2025 New Year Checklist for Photographers

    2025 New Year Checklist for Photographers

    Dec 18, 2024 | APNPI Community

    As we step into 2025, it’s the perfect moment to hit reset, reimagine your business, and set the stage for an incredible year ahead. This checklist is your ultimate guide to starting strong—packed with actionable tips, inspiring ideas, and a roadmap to turn your goals into reality. Let’s make this your most purposeful and successful year yet!

    Bonus – Scroll down to check out video tips from our APNPI Educators and Judges!

    Get Organized – All Those Little Details

    Start with a clean slate:

    • Change the date on your website to 2025.
    • Update the year of your copyright info in your camera.  While you’re at it, update the year in your Lightroom metadata preset to apply the correct year to each image upon import.
    • Set up new physical file folders for receipts, invoices, etc for the new year.  Then set up new digital files for client images, expense tracking, etc.
    • Archive 2024 files and back them up securely.
    • Get a new calendar for monthly planning, blogging, weekly planning, yearly events/sessions, etc.
    • Update client welcome packets, contracts, templates and policies.
    • Inventory current equipment with serial numbers for your records and potential insurance claims.
    • Set up a task management system to streamline workflows and stay on top of client deadlines.

    Legal Compliance Check:

    • Review Contracts and Agreements: Ensure all legal documents are up-to-date and in compliance with laws.
    • Renew Licenses and Permits: Check the expiration dates of your business licenses and permits, and renew them as needed.
      • Check that your business insurance is up to date.
      • If you haven’t done so yet, take the time now to register your business name according to your local state/province laws.  Do the same with sales tax licenses and business insurance (according to your local law).

    Get your bookkeeping in order:

    Collect last year’s tax information to get ready for this year.  Before tax season arrives, go through and organize your expenses, receipts, and payments.  Have everything ready to go for your accountant and avoid stress in the spring.

    • Plan time to keep financial and tax records up to date this year.  Schedule in time to tend to these items each quarter.  Keeping on top it will not only decrease your workload next year, but will also help you keep on track with your financial goals.
    • Check on your bank accounts – if you don’t already have a business bank account and credit card, get one now.
    • Expense and mileage tracking – take a photo of your car odometer to start the new year!

    Reflect on the Previous Year’s Successes and Challenges

    What work brought you the most joy and made you feel energized and passionate? Was it a specific type of session, event, or client? Or perhaps the creative process behind the scenes, whether building sets or editing photos in Photoshop?

    Now, let’s flip the coin! What tasks or aspects of your work felt draining or just didn’t spark joy? Can you outsource those tasks in order to make room for more of what you love?

    Consider a few ways to determine what is no longer serving you well and cut it out:

    • Reflect on your experiences: Look back on the past year and identify tasks or activities that consistently drained your energy, caused stress, or left you feeling unfulfilled.
    • Track your time and energy: Monitor how you spend your time and energy throughout the day or week. Pay attention to activities that consistently leave you feeling depleted or frustrated.
    • Assess your values and priorities: Consider whether your current activities align with your core values and priorities. If not, it may be time to let go of those that no longer contribute to your overall well-being.
    • Seek feedback: Ask trusted colleagues, friends, or mentors for their perspective on your work and identify areas where you may be overextending yourself or focusing on tasks that are not essential.
    • Experiment with elimination: Try temporarily eliminating a task or activity from your schedule and see how it affects your overall productivity and well-being. If you don’t notice a negative impact, it may be something you can permanently cut out.

    Remember, cutting out activities that no longer serve you can free up time and energy for more fulfilling and productive endeavors.

    “Do more of what you love!” Marggie Duncan… check out her inspirational quick tip in the video.

      Dream Big and Set Goals for 2025!

      Time to envision the amazing things you want to achieve in the new year! Think about the goals you crushed last year and the ones that might need a little more attention.

      • Life Changes and Financial Moves: Did anything big happen this year that might impact your finances? Maybe it’s time to think about a loan or paying down debt faster.
      • Level Up Your Photography Game: What professional goals will make you a photography rockstar? Consider boosting your skills, entering competitions, finding a mentor, or you may be ready to offer your expertise and become a mentor.
      • Don’t Forget the Fun Stuff: Make sure to include personal and creative goals that light you up.

      Review and Update Your Pricelists

      Evaluate your pricing and make any needed adjustments. Update your website (don’t forget any printed materials you may have) to reflect new prices. 

      Feeling nervous about updating your pricing?  Keep in mind, the new year is a good time to make changes and you’ll be in good company with many other service based business such as physiotherapists who regularly update their pricing lists in January.

      Want to soften the timeline?  Set a date such as Feb 1st or March 1st for pricing changes, and post the notice on your website and social media.  You can also create a last chance promo that both new and old clients will love.

      Review and Update Your Business Plan

      Feeling good about where your business is headed? Awesome! But even if you’re crushing it, it’s always a good idea to take a step back and see if your business plan still fits like a glove. This is your chance to fine-tune your strategies and set yourself up for even more success in the coming year.

      • Who’s Your Ideal Client? Take a fresh look at your target market. Is it still the same, or have your goals shifted? Maybe it’s time to explore new audiences or focus on those who truly value your work.
        • Are there any exciting new groups you want to reach in the new year?
        • Are there any audiences that just aren’t a good fit anymore?
      • What’s on the Menu? Evaluate your current offerings. Are you still passionate about all your sessions and products? This is your chance to ditch anything that’s draining your energy and focus on what truly sparks joy.
        • Need a little inspiration? Check out Mike Michalowicz’s book “The Pumpkin Plan” – A simple strategy to grow a remarkable business in any field.
        • Another helpful read: Building a Story Brand by Donald Miller.
      • Money Matters: Take a look at your finances and set some exciting new goals.
      • Big Picture Check-In: Has your vision or mission for your business evolved?
      • Scope Out the Competition: Has the competitive landscape changed?

      As you fine-tune your plans, remember to stay true to your core values, mission, and long-term goals.

      Assess and Re-Create Your Marketing Plans

      Now is a great time to plan your marketing campaigns for the year. Take a look at what you did last year and evaluate how satisfied you are with it.

      • Do you have any data on what worked well for you last year?  Where did you get the most client engagement?
      • What areas of marketing will you focus on this year?  Will it be social media?  Can you expand your community contacts?  Will you focus on more video or content production?
      • Is there a specific area you’d like to focus on and will that involve your same or a new demographic?
      • Plan out your yearly promo events.  Put them on the calendar.

      In Your Community:

      Identify vendors you want to work with in 2025.  Make a list and include both vendors that you already work with and would like to continue with, and then add new partnerships you would like to build this year.  Reach out and discuss potential collaborations with them to create win-win situations.

      Be sure to add mentions of your partners on your website where appropriate and in blog posts, including links to their sites.  This will create a backlink to their site, not only helping them with SEO but will enhance the relationship between you both.  Many vendors will also share backlinks to your site in their own online content.  See more on enhancing your SEO with backlinks in this article.

       

      Online Publications/Platforms You Want To Be Featured In

      Consider having your work published in leading magazines and other online platforms.

      • Make a list of publications/platforms you’d like to be featured in.
      • Reach out and find out what opportunities might be waiting for you, and then send them your work!
      • Be persistent.
      • APNPI members – we love to publish and feature our members!  Go to the Get Featured page and send us your newest fav gallery that you’re in love with.  We’ll feature your work and pop in backlinks to your website.

      Update Your Website and Online Presence

      Scan your website and identify out of date images to replace. Use the lens of ensuring all your content is relevant and cohesive with your style and brand. 

      • If you are showcasing examples of work you no longer want to offer, remove those images. 
      • Freshen up your website with new content, photos, and updated headshots so you can showcase the most current look in your brand.
      • Be sure your branding is cohesive and attracts the type of client you want to work with in your target audience.
      • Audit your website’s performance, evaluating factors like page speed, mobile responsiveness, and user experience.
      • Analyze your website analytics to identify your most popular content, traffic sources, and areas to improve.
      • Check your links & contact form(s).  As your content evolves, it’s always good practice to do a quick check on your links and to ensure your contact forms are working correctly.  Consider trying a tool like Broken Link Checker.

      Enhance your customer experience

      Building trust and providing a smooth client experience is ultimately one of the more important parts to running a successful newborn photography studio.

      • Reflect on where you’re nailing it in the smooth client experience department, and then take a honest look at where you could improve.  Write it down and make a plan to change those parts of your client experience workflow.
      • At the end of the day, you want your clients to trust you at each step, and to have them feel cared for.
      • Optimize your client’s journey starting right at the beginning on your website, and examine their journey each step of the way, all the way to them giving you a glowing review.  

      Ready to go deeper into the numbers and gain a solid grasp on your financials? Check out Joanna Booth’s helpful course, How to Set Financial Goals and Achieve The Income You Want.

      Collect Reviews & Testimonials

      This is easier than you might think, and for those of you who cringe and feel shy… press on through those feelings because the pay-off here is worth it!  You may even find the experience to be rewarding!!

      Keep it simple

      • Make a list of clients you know have been happy with your services.
      • Reach out and ask them to leave you a review.  Provide them with a link to the platform you want them to use.
        • or add in an email to your workflow in your CRM so that it goes out them automatically after their session.
        • Be sure to thank them, and reply to them on their review.

      That’s it.  Many people are more than happy to support small business owners and this is a lovely, quick and easy way for them to feel good about helping make a difference for you.

      For more encouragement, listen to Tara Graham’s quick business tip on collecting client reviews in the video to the right (or below on your mobile!)

      Schedule Time for Yourself – Make Self-Care a Priority

      Schedule it in and give yourself the gift of time! Whether it’s a stroll around the block, a weekend getaway, or a full-blown vacation, stepping away from work is crucial for recharging your creative batteries and coming back stronger.

      So don’t just dream about a vacation, schedule it! Map out the timing that works best for you and your business. Many entrepreneurs find it beneficial to schedule downtime during slower periods. For photographers, the off-season can be a great time to travel and score deals. But if you have a family, plan ahead – block out summer vacation time now so you can balance family adventures with those sunshine-filled sessions.

      Remember, self-care isn’t selfish; it’s essential. When you prioritize your well-being, you set your business up for success and ensure you can keep doing what you love for years to come. For a dose of inspiration, check out APNPI Ambassador and Judge Shan Fisher’s video for her quick tip on self-care.

      2024 Trends in Holiday Sessions

      2024 Trends in Holiday Sessions

      Dec 17, 2024 | APNPI Community, Latest Trends

      Festive Favorites: A Collection of Holiday Photos from Our Members

      The holidays are here, and we’re feeling all the festive vibes thanks to our amazing members! Each year, we look forward to showcasing their favorite holiday images, and this season’s collection is as heartwarming as ever.

      From twinkling lights and snuggly family moments to snowy adventures and creative takes on seasonal cheer, these photos are bursting with warmth and joy. It’s our favorite annual tradition to celebrate YOU and your incredible talent during this special time.

      Grab a cup of cocoa and scroll through the gallery to soak in the inspiration. Thank you to all our members for sharing their holiday magic with us—it wouldn’t feel like the holidays without you!

      Scroll down to explore this year’s gallery and learn more about each talented photographer—links to their pages are included so you can see even more of their amazing work!

      Click on the images to enlarge!

      Tricia McLelland

      Oakville, ON

      Fruzsina Jonas

      Newport, South Wales

      Tricia McLelland

      Oakville, ON

      Alicia Barrett

      Clarensville, NL

      Lily Norris

      Zapata, TX

      Sarah Lake

      San Antonio, TX

      Sarah Lake

      San Antonio, TX

      Sarah Lake

      San Antonio, TX

      Lily Norris

      Zapata, TX

      Ali Alsatrawee

      Sitra, Kingdom of Bahrain

      Angel Carter

      Fulton, NY

      Tara Graham

      Oshawa, ON

      Sarah Lake

      San Antonio, TX

      Anita Windsor

      London, ON

      Lily Norris

      Zapata, TX

      Maxine McLellan

      Grimsby, ON

      Amber Sullivan

      Clayton, NC

      Lily Norris

      Zapata, TX

      “Holiday Burnout”

      Amanda Capello – Phoenix, AZ

      Tara Graham

      Oshawa, ON

      Tina Krafts

      Silver Spring, MD

      Angel Carter

      Fulton, NY

      Alicia Barrett

      Clarensville, NL

      Tricia McLelland

      Oakville, ON

      Alicia Barrett

      Clarensville, NL

      Jennifer McNeil

      Santa Ana, CA

      Yuki Nishimoto

      Tokyo, Japan

      Jennifer McNeil

      Santa Ana, CA

      Jennfier McNeil

      Santa Ana, CA

      Tricia McLelland

      Oakville, ON

      Maxine McLellan

      Grimsby, ON

      Maxine McLellan

      Grimsby, ON

      Fruszina Jonas

      Newport, South Wales

      Anita Windsor

      London, ON

      Anita Windsor

      London, ON

      Maxine McLellan

      Grimsby, ON

      Jackie Orlando

      Stoney Creek, ON

      Anita Windsor

      London, ON

      Maxine McLellan

      Grimsby, ON

      Jennfier McNeil

      Santa Ana, CA

      Catherine Whitney

      Jacksonville, FL

      Tricia McLelland

      Oakville, ON

      Anita Windsor

      London, ON

      Anita Windsor

      London, ON

      Anita Windsor

      London, ON

      Tina Krafts

      Silver Spring, MD

      Jennfier McNeil

      Santa Ana, CA

      Jackie Orlando

      Stoney Creek, ON

      Priscila Camara-Gimenez

      Atlanta, GA

      Fruszina Jonas

      Newport, South Wales

      Katie Lintern

      Collingwood, ON

      Get to know our esteemed APNPI Newborn Photographers!

      We’re really proud of our members here at APNPI.  The following gallery is an excellent example of the variety of talents we get to work with every day.  Most if not all of the members in this collection hold Accreditations with apnpi in Newborn Photography and some are also apnpi competition winners.  We even have a few Apnpi Academy Educators, Judges and Ambassadors in this group too.  Add to that the pretty cool fact that these talented photographers are from all over the world… this gallery features photographers from the USA, Canada, UK, Japan and the United Kingdom of Bahrain!

      Be sure to show them some love on their social media, and check out more of their work on their websites.

       

      Fruszina Jonas of Captured Magic Photography – Newport, South Wales

      Follow on Instagram

       

      Alicia Barrett of A2Z Photography – APNPI Academy Educator – Clarensville, Newfoundland

      Follow on Instagram 

       

      Lily Norris of Lily Norris Photography – Zapata, Texas

      Follow on Facebook

       

      Sarah Lake of Sarah Lake Photography – APNPI Academy Eductor – San Antonio, Texas

      Follow on Instagram

       

      Angel Carter of Blueberry and Lace – Oswego, New York

      Follow on Instagram

       

      Tara Graham of Tara Graham Photography – APNPI Educator – Oshawa, Ontario

      Follow on Instagram

       

      Anita Windsor of Creative Inspirations Photography – London, Ontario

      Follow on Instagram

       

      Maxine McLellan of Oh So Savvy Photography – APNPI Educator – Grimsby, Ontario

      Follow on Instagram

       

      Amber Sullivan of AJS Photo Studio – Clayton, North Carolina

      Follow on Facebook 

       

      Amanda Capello of Acapello Photography – APNPI Educator – Phoenix, Arizona

      Follow on Instagram  

       

      Tina Krafts of Tina Krafts Photography – Potomac, Maryland

      Follow on Instagram

       

      Ali Alsatrawee of Ali Alsatrawee Photography – Sitra, Kingdom of Bahrain

      Follow on Instagram

       

      Jennifer McNeil of Jennifer McNeil Photography – Santa Ana, California.

      Follow on Instagram

       

      Jackie Orlando of  Jackie O. Photos – Hamilton, ON. –

      Follow on Instagram

       

      Catherine Whitney of Catherine Whitney Photography – Jacksonville, Florida

      Follow on Instagram

       

      Tricia McLelland of McLelland Photography – Oakville, Ontario

      Follow on Instagram

       

      Priscila Camara-Giminez – Atlanta, Georgia

      Follow on Instagram 

       

      Katie Lintern of Katie Lintern Photography – Collingwood, ON. 

      Follow on Instagram

      Yuki Nishimoto of Yuki Tsunagu Photography – Tokyo, Japan

      Follow on Instagram

      12 Days of Tips – Setting Healthy Business Goals for 2025

      12 Days of Tips – Setting Healthy Business Goals for 2025

      Dec 16, 2024 | APNPI Community

      12 Days of Tips!!

      Join us in setting Healthy business goals for 2025!
      ⭐️ Make 2025 your best year yet!!

       

      The new year is just around the corner, and it’s the perfect time to align your vision, set intentional goals, and create a roadmap to success. That’s why we’re thrilled to present 12 Days of Tips—a daily dose of inspiration and practical advice to help you achieve healthy, sustainable business growth in 2025.

      Why Healthy Business Goals Matter

      Your goals shape the future of your business. Setting healthy business goals is about more than hitting milestones; it’s about creating a foundation for long-term success while maintaining balance and avoiding burnout. Whether you’re looking to grow your client base, improve your workflows, or enhance your work-life harmony, our daily tips will guide you every step of the way.

      Day 1 – APNPI Photographer of the Year – Amanda Capello

       

       

       Day 2 – APNPI Educator Sarah Lake

      Day 3 – APNPI Ambassador Lisa Digeso

      Day 4 – Tamarind Spender

      Day 5 – Jackie Orlando

      Day 6 – Trayc Dudgeon

      Day 7- Jennifer McNeil

      Day 8 – Josie Tan

      Day 9 – Tara Graham

      Day 10 – Stay Tuned!

      Day 11 – Stay Tuned!

      Day 12 – Stay Tuned!

      Meet the Experts Behind the Tips

      This year’s 12 Days of Tips is extra special because it features contributions from members of the incredible APNPI community! Each tip is brought to you by passionate professionals, including:

      • Ambassadors who are dedicated to uplifting and supporting the community.
      • Judges who bring a wealth of expertise from evaluating top-tier work.
      • Educators who are committed to helping others learn and grow.
      • Competition winners who share insights from their award-winning strategies.

      These contributors bring a unique blend of experience, creativity, and actionable advice to help you thrive in 2025. From developing smarter marketing strategies to streamlining your processes, these tips are designed to meet you where you are and help you take the next step confidently.

      Start Strong in 2025

      Bookmark this page and check back daily for fresh updates! Each day, a new tip will be added to help you stay on track and motivated as you set goals for your best year yet. Share your progress with us on your social media platforms, e.g., Instagram using the hashtag #12DaysOfTips, and join a community of ambitious professionals working towards success in 2025.

      Let’s kick off the new year with purpose and clarity. Your business deserves it!