Why Newborn Photographers Are Falling in Love with ShootProof (And You Will Too)

Why Newborn Photographers Are Falling in Love with ShootProof (And You Will Too)

Why Newborn Photographers Are Falling in Love with ShootProof (And You Will Too)

Let’s talk about something every newborn photographer knows but rarely admits out loud: the behind-the-scenes chaos that happens after you’ve captured those perfect sleepy baby poses.

You know the drill. You’ve spent three hours getting that one perfect shot of tiny fingers wrapped around mom’s thumb, masterfully navigated diaper blowouts, and somehow convinced a fussy newborn to sleep long enough for family portraits. You’re exhausted, caffeinated beyond belief, and riding the high of creating pure magic with your camera.

Then reality hits: now you have to deliver these precious memories to sleep-deprived parents who can barely remember their own names, let alone navigate a complicated gallery system.

Sound familiar? You’re definitely not alone.


The Real Talk About Newborn Photography Business

Running a newborn photography business involves a surprising amount of… well, everything that isn’t actually taking photos.

Gallery delivery, client communication, print ordering, contract management, invoice tracking – it’s like someone took all the administrative tasks you never wanted to do and wrapped them up in a bow labeled “Congratulations, you’re a business owner now!”

But here’s the thing: it doesn’t have to feel like you’re drowning in a sea of digital chaos while trying to run your dream photography business.

Beyond Galleries: All the Essentials to Run Your Business

Image courtesy of Fru Jonas

But Wait, There’s More: It’s Easy to Use

Here’s where ShootProof really shines, and honestly, where most other platforms fall flat on their faces: ease of use.

You know that sinking feeling when you sign up for a new software, and suddenly you need a computer science degree just to upload your first gallery? Yeah, ShootProof said “absolutely not” to that whole experience.

Setting up your first gallery takes minutes, not hours. The interface is so intuitive that you’ll find yourself thinking, “Wait, that’s it? Where’s the complicated part?” Spoiler alert: there isn’t one.

Your clients will actually understand how to use it. Remember, these are sleep-deprived new parents who are running on approximately 3 hours of sleep and pure adrenaline. The last thing they need is a gallery system that requires a tutorial. ShootProof’s client-facing galleries are so straightforward that even your most tech-challenged clients can navigate them without sending you panicked texts at midnight.

No learning curve means you can focus on what matters. Instead of spending your first week watching tutorial videos and trying to figure out where the “upload” button is hiding, you can get back to doing what you love: photographing adorable babies.

“ShootProof is life-changing! It’s such a great and easy way for me to deliver galleries to clients and sell prints.” – Erika Holifield Photography

Beyond Galleries: All the Essentials to Run Your Business

Image courtesy of Shailee Connolly

Real Photographers, Real Results

Don’t just take our word for it. One ShootProof user puts it perfectly:

“As photographers with a growing business, ShootProof has seriously been a game-changer for us. It’s so user-friendly, making client galleries super easy to set up and deliver beautifully organized images without any hassle.

Setting up print orders for our clients was a breeze, too! Now, they can order prints with just a few clicks, and it’s given us a great way to bring in extra income beyond session fees—total win!! We also love the automated emails, contracts, and invoices. It’s all just done for us, which has saved us so much time and effort.

Honestly, ShootProof is the perfect solution for any photographer looking to streamline their workflow and deliver a polished, professional experience to their clients. We couldn’t recommend it enough!” – E-Squared Photography

That’s the kind of testimonial that makes you stop and think: what if running the business side of newborn photography could actually be… enjoyable?

Beyond Galleries: All the Essentials to Run Your Business

Image courtesy of Shailee Connolly

Beyond Galleries: All the Essentials to Run Your Business

Here’s where ShootProof gets really smart about understanding photographers’ needs. They didn’t stop at galleries – they built an entire ecosystem for photography businesses.

Online Booking: Showcase your availability with ease, enabling clients to book full sessions, mini sessions, or consultations directly through your photography booking site.

Contracts and Invoicing: Create professional contracts that clients can sign electronically, and send invoices that get paid with just a few clicks. No more chasing down payments or wondering if that email got lost in someone’s spam folder.

Portfolio Websites: All ShootProof plans include a Portfolio Website. This simple, no-code-needed website solution that gets your photography business online and off the ground instantly.

Automated Communications: Set up email sequences that nurture client relationships without you having to remember to hit send on every follow-up message.

The Bottom Line for Newborn Photographers

Photography should be about capturing those fleeting moments of new life, tiny fingers, and pure family joy. It shouldn’t be about wrestling with technology or spending hours on administrative tasks that make you question your life choices.

ShootProof gets that. They’ve built a platform that handles the business side so smoothly, you have time to focus on what matters most to you, which is exactly how good technology should work.

Ready to see what streamlined feels like?

ShootProof offers a 14-day free trial with no credit card required. Plans start at just $10/month for 1,500 photos – that’s less than most photographers spend on coffee during a single editing marathon.

You became a newborn photographer to create art and capture life’s most precious moments. ShootProof is here to make sure the business side runs as beautifully as your photography.

Want to see ShootProof in action? Start your free 14-day trial today and discover why thousands of newborn photographers have made the switch to streamlined gallery management. Use code APNPI25 to save 25% off your first year of any monthly plan!

Beyond Galleries: All the Essentials to Run Your Business

Image courtesy of Tianna J-Williams

Bienvenida a Nuestra Nueva Embajadora de APNPI – Lily Norris

Bienvenida a Nuestra Nueva Embajadora de APNPI – Lily Norris

Bienvenida a Nuestra Nueva Embajadora de APNPI – Lily Norris

Welcome Our Newest APNPI Ambassador – Lily Norris!

¡Estamos encantados de presentarles a fotógrafa especializada en recién nacidos Lily Norris de Lily Norris Photography, radicada en Zapata, Texas, USA, como una de nuestras nuevas Embajadoras de APNPI!

Sobre Lily / About Lily

Soy Lily Norris, fotógrafa especializada y acreditada en recién nacidos, bebés, múltiples, maternidad, milestone y cake smash. Desde 2016 he creado hermosos recuerdos para las familias. Licenciada en Diseño Gráfico, me encantan las artes, la naturaleza y crear mis propios props, lo que aporta un toque artístico único a cada sesión.

Soy Mexicana y radico en USA desde hace 15 años. He vivido en diferentes lugares como Las Vegas y Miami, y ahora en Texas. Me encanta viajar, conocer lugares nuevos, e inspirar a otros a través de la mentoría. Desde 2018 imparto workshops de Newborn, compartiendo mi experiencia con otros fotógrafos.

*****

Lily is a specialized and accredited newborn photographer who has been creating beautiful memories for families since 2016. With a background in graphic design, a love for the arts and nature, and a passion for crafting her own photography props, Lily brings a unique artistic touch to every session.

Originally from Mexico, Lily has lived in the United States for over 15 years, spending time in Las Vegas and Miami before settling in Texas. Beyond photography, she loves traveling, exploring new places, and inspiring others through mentorship. Since 2018, she has also been teaching newborn workshops, sharing her expertise with other photographers.

Lo que inspiró a Lily / What Inspired Lily

Desde siempre me ha gustado la fotografía. ¡Yo era una niña que compraba cámaras desechables para tomar fotos en todos lados! Cada lugar que visito me gusta retratarlo, y los elementos de la naturaleza siempre son una fuente de inspiración. El nacimiento de mi segunda hija fue mi principal motivo para continuar con mi gusto por la fotografía.

*****

Photography has been part of Lily’s life since childhood—she was the kid always buying disposable cameras to capture special moments. Her passion deepened with the birth of her second daughter, which motivated her to pursue photography more seriously and professionally.

Por qué ama la fotografía de recién nacidos / Why She Loves Newborn Photography

Me encanta conocer cada familia y disfruto muchísimo el momento de la sesión. Proponer nuevas ideas me motiva, y soy feliz de saber que las imágenes que capture serán un legado que las familias conservarán por generaciones.

*****

For Lily, each session is a joyful experience. She loves meeting new families, bringing fresh ideas into her sessions, and knowing that the images she creates will become a treasured legacy for generations to come.

Lo que significa ser Embajadora de APNPI / Excitement as an APNPI Ambassador

“¡Ser embajadora de APNPI es para mí un honor! Es gratificante poder compartir mis experiencias, así como algunos tips e ideas que puedan inspirar a nuevos fotógrafos a crecer. Ser parte de una comunidad reconocida y poder contribuir también con la comunidad Hispana ¡es algo fabuloso!”

*****

“Being an APNPI Ambassador is an honor! I’m grateful to be able to share my experiences, tips, and ideas to inspire other photographers to grow. Being part of a recognized community and contributing to the Hispanic community as well is something fabulous!”

Datos curiosos / Fun Facts

  • Algo fascinante en mi trayectoria es que he tenido el privilegio de retratar dos familias de quíntuples, tres pares de trillizos, y varios gemelos. ¡Me encantan y espero seguir!

  • Soy apasionada de crear, por eso me verás siempre haciendo algo para las sesiones. Elaboro mis propios props (gorritos tejidos, vestiditos, outfits, muñequitos de fieltro, headbands, adornos, etc.), lo que hace que casi todas mis sesiones sean únicas.

*****

  • Lily has had the incredible opportunity to photograph multiples, including two families of quintuplets, three sets of triplets, and many twins!

  • She’s a passionate creator, handcrafting many of her newborn props—everything from knitted bonnets and outfits to felted dolls and headbands—making each of her sessions truly unique.

 

Conecta con Lily / Connect with Lily

Estamos honrados de dar la bienvenida a Lily Norris a nuestro equipo de Embajadores APNPI.
Su dedicación tanto al arte como al corazón de la fotografía de recién nacidos la convierte en la persona ideal para nuestra misión en APNPI.

No podemos esperar a ver cómo su liderazgo inspira a otros y contribuye al crecimiento de nuestra red mundial.

¡Únete a nosotros para celebrar y dar la bienvenida a Lily Norris de Lily Norris Photography, orgullosa fotógrafa de Zapata, Texas, y una increíble fuerza positiva en nuestra comunidad!

*****

We’re honored to welcome Lily Norris to our APNPI Ambassador team.
Her commitment to both the art and heart of newborn photography makes her a perfect fit for our mission at APNPI.

We can’t wait to see how her leadership inspires others and contributes to the growth of our worldwide network.

Please join us in celebrating and welcoming Lily Norris of Lily Norris Photography, a proud Zapata, Texas newborn photographer and an incredible force for good in our community!

Business name:

Lily Norris Fine Art Photography

Location:

South Texas, USA

Winner Feature Maternity Award – Amanda Capello

Winner Feature Maternity Award – Amanda Capello

Celebrating Creativity: Meet the 1st Place Winner of the APNPI Image Competition Maternity Category

We’re thrilled to show off our 1st place winner in the 2025 Spring APNPI Image Competition for the Maternity Category.

Read on below to learn more about what inspired Amanda to enter and about her experience.

1st Place Winner Maternity Category: Amanda Capello

Business Name: Acapello Photography

Located in: Pheonix, AZ, USA

 

Why did you decide to submit to the APNPI International Image Competition?

As a maternity photographer, I believe in the power of storytelling through imagery—capturing the strength, beauty, and emotion that define the journey to motherhood. Submitting to the APNPI International Image Competition was an opportunity for me to challenge myself creatively, elevate my craft, and gain valuable feedback from respected industry professionals.
I deeply value the standards that APNPI upholds and the supportive community it fosters. Entering this competition wasn’t just about recognition; it was about growth—pushing my artistic boundaries, refining my technical skills, and connecting with a wider network of passionate newborn and maternity photographers who share the same commitment to excellence.
Each session I shoot is meaningful to me, and sharing my work on an international platform felt like the natural next step in my professional journey.

What, if anything, did you learn about yourself through the process of image competition judging?

Going through the image competition judging process taught me to view my work more objectively. As a maternity photographer, I’m emotionally connected to the stories I capture, but stepping back and seeing my images through the eyes of a judge helped me better understand the technical and artistic elements that elevate an image beyond personal meaning.

I learned that I’m more resilient and open to critique than I realized. Rather than feeling discouraged by feedback, I found it incredibly motivating—it pushed me to look at areas where I can grow and refine my skills further. It also reminded me why I started: to create meaningful, timeless portraits that celebrate the beauty and emotion of motherhood.

Overall, the process deepened my appreciation for the craft and reinforced my commitment to continuous learning and growth as an artist.

 

What attracted you to APNPI’s International Image Competition? 

What drew me to APNPI’s International Image Competition was the organization’s commitment to professionalism and education within the newborn and maternity photography community. I was particularly impressed by the quality and experience of the judging panel—knowing that my work would be reviewed by respected, qualified photographers gave the competition real value and credibility.

The detailed, constructive feedback offered was also a major factor. I wasn’t just looking for recognition; I wanted to grow. The opportunity to receive thoughtful critique from industry experts felt like an investment in my development, both technically and artistically.

Above all, I appreciated that the competition was designed to uplift and support photographers at all stages of their journey. It felt like a safe yet challenging space to push myself and honor the work I pour so much heart into.

 

Have there been any positive outcomes from your achievement?

Absolutely. Since receiving recognition through the APNPI International Image Competition, I’ve noticed a meaningful boost in my business and client engagement. Many expecting parents have mentioned seeing my award-winning work and feeling even more confident in choosing me to capture such a special time in their lives.

The recognition has also helped build trust and credibility with new clients—it reassures them that I’m not only passionate about what I do, but also committed to excellence. Additionally, I’ve received kind words from past clients who were proud to see images from their sessions celebrated on a professional level.

Beyond client interest, the achievement has opened up networking opportunities within the photography community and has been a personal motivator to keep pushing myself creatively.

 

What were you looking for when selecting images to submit to the image competition?

When selecting images to submit, I was looking for photographs that not only showcased strong technical execution—like lighting, composition, and editing—but also conveyed genuine emotion and storytelling. As a maternity photographer, my goal is always to highlight the beauty, strength, and intimacy of this unique chapter in a woman’s life, so I wanted to choose images that reflected that intention.

I asked myself which images made me feel something, even after seeing them countless times. I looked for moments that felt timeless, where connection and emotion came through naturally, and where the artistic elements supported the story rather than overshadowed it.

Ultimately, I chose images that I felt represented both my creative voice and the heart of my work.

 

What would you say to a member thinking about submitting imagery?

I would absolutely encourage you to go for it. Submitting your work to the APNPI Image Competition is more than just putting your images out there—it’s an opportunity for real growth. The feedback you receive is thoughtful, professional, and incredibly valuable, no matter where you are in your photography journey.

It can feel intimidating at first, but stepping outside your comfort zone is where the most meaningful progress happens. The process helped me see my work from a new perspective, celebrate my strengths, and identify areas to grow—all within a supportive and respectful environment.

Even just preparing your images for submission sharpens your eye and helps you evaluate your work more critically. It’s not just about awards; it’s about pushing yourself, learning, and honoring the passion you bring to your craft.

You have nothing to lose and so much to gain.

 

“Submitting your work to the APNPI Image Competition is more than just putting your images out there—it’s an opportunity for real growth. The feedback you receive is thoughtful, professional, and incredibly valuable, no matter where you are in your photography journey.”

~ Amanda xo

Ready to put your work in the spotlight? Our upcoming Image Competition is the perfect chance to showcase your artistry, gain valuable feedback, and connect with a worldwide community of photographers. Don’t miss out—entries are open now!

Click here to enter the Image Competition

2025 Accreditation Results #2 | APNPI Newborn Photographers

2025 Accreditation Results #2 | APNPI Newborn Photographers

2025 Accreditation #2 Results

A warm congratulations to all of our talented makers for bravely entering this round of APNPI Accreditation submissions! Each accreditation round marks progress in your professional journey as a newborn, maternity, or family photographer. We are proud of your dedication and passion.

The APNPI Accreditation Program recognizes photographers who show artistry, technical skill, and professional standards. Categories include newborn photography accreditation, maternity photography, baby, child, and family photography. By submitting a portfolio to our international panel of judges, you take a strong step forward in building trust with clients and growing your business.

Meet Our New Accreditation Recipients

We are thrilled to announce the successful photographers from this round:

Each recipient demonstrated consistency, artistry, and technical excellence. Please join us in celebrating their well-earned achievements.

Applause for All Entrants

We also want to applaud every photographer who submitted work for review. Professional photography accreditation is not an easy milestone. Submitting to an image competition requires courage, determination, and vulnerability.

Judge feedback can sometimes feel challenging. However, it provides valuable insight and guidance. With each submission, your skills grow stronger and your artistry improves.

Keep Striving Toward Accreditation

We encourage you to use feedback as a tool for growth. Apply what you learn. Resubmit in future rounds. Each step brings you closer to accreditation and professional recognition.

If you are considering submission, remember the benefits. APNPI Accreditation builds confidence and credibility. Clients searching for baby photographers and maternity specialists trust photographers who hold professional credentials.

Congratulations to All

Congratulations once again to our new Accreditation recipients. Thank you to every participant for inspiring our community with your dedication, passion, and artistry!

Have you been thinking of applying for your Accreditations?

If you’ve been contemplating applying for accreditations but aren’t quite sure where to start, we have a wealth of resources to guide you through the accreditation process.  First and foremost, all apnpi members have access to the APNPI Mentorship Program where they have the opportunity of being matched with a mentor at no extra charge, to help with the journey of working towards a successful accreditation submission.

Prefer to work at things on your own?  We have a professional development section in the APNPI Library dedicated to providing you the resources you need to achieve your goals.

So, if you’re ready to turn your aspirations into achievements, we invite you to explore our resources and take the first step toward your accreditation goals. Let’s embark on this journey together and unlock new opportunities for growth and recognition.

Meet the Competition Judges

Meet the Competition Judges

About the APNPI Image Competition

The APNPI Image Competition is almost here, and we are excited to introduce the talented judges who will be reviewing this season’s submissions. With the September 23 deadline approaching, now is the perfect time to learn more about the experts evaluating your work.

Why Judging Matters in Photography Competitions

Each of our photography competition judges brings years of professional experience, artistic vision, and a keen eye for technical excellence. Their feedback not only determines award-winning images but also helps photographers grow in their craft.

Meet the Judges

On this page, you can explore each judge’s bio, discover their background, and gain insight into what they value most in professional photography. Understanding their perspective is a valuable step as you prepare your entries and aim for recognition in the APNPI Image Competition.

Tianna Jarrett-Williams is a maternity and newborn photographer based in Birmingham, United Kingdom where she has a small studio near to the city centre. Her love for this speciality grew from her past career as a professional and registered nurse and midwife. Whilst photography began as a hobby after the birth of her first daughter, she quickly fell in love with the craft and soon became consumed by the desire to be creative.

After navigating a few specialities, Tianna settled on the art of pregnancy, motherhood and newborn photography because these genres in coalescence with her passion for women becoming mothers and their journey through motherhood inspires her daily. Whilst the primary focus is on maternity and newborn photography, Tianna does enjoy creative and styled projects with a special interest in culture which often can be appreciated in her work. Tianna lives with her two young children Zara and Olivia; and long term partner Ashley, near Birmingham.


Jennifer Gilbert MPA SPA is a Nationally Accredited Family and Portrait photographer as well as Accredited Judge with the Professional Photographers of Canada. She has been photographing families at all stages of their lives since 2008. Jennifer is based in Tottenham, Ontario, and her images are classic and timeless. Her clients love to hang artwork in their home from their session. Jennifer and her husband have two children, love to camp and have outdoor adventures.

I am looking for images with technical excellence, tell a wonderful story and meet the high standards set for image competition.

Jennifer Gilbert


Denise Jackson

Hi, I’m Denise! Newborn photographer with over 12 years of experience. I’m passionate about capturing the tiniest moments & helping other photographers grow in their craft. With a heart for teaching & a community over competition mindset, I love creating space for connection, support & shared success in the newborn photography world. I am a believer in ” we rise by lifting others!”


When it comes to our art and work, I KNOW it comes from our HEARTS this is why receiving critique can be so hard sometimes, just know that I want to see you succeed! Our work is 100000 tiny details to create the final piece- I am wanting to share some of those tiny details with you to help you in achieving YOUR vision!

Denise Jackson

Tamarind Spender

 I am looking for excellent technical understanding and execution. Great lighting and harmonious colours and elements in the image.

How it started: After my daughter was born in 2013, I embarked on an incredible journey and decided to turn my passion into a profession. I wanted to show her that following your dreams is possible in this life. Azure Photography was born, and with it, a deep commitment to preserving precious moments that would last a lifetime. I initially started working from the cozy corners of my own home, pouring my heart and soul into every shot.

The Studio: As time went on, my aspirations grew, and I realized I needed a space as grand and beautiful as the stories I wanted to capture. That’s when I found my calling in the heart of downtown Guelph—the largest and most awe-inspiring studio space imaginable. It is here that my vision has truly flourished, and I am happy to provide my clients with an unforgettable photography experience.

Rising Stars: Meet Jenice Garcia – Miramar Florida Newborn Photographer

Rising Stars: Meet Jenice Garcia – Miramar Florida Newborn Photographer

Written by: Jenice García

Miramar Florida Newborn Photographer Capturing Life’s First Moments: The Story of Jenice Garcia 

In the quiet corners of Miramar, Florida, where the soft glow of natural light meets the delicate stillness of a sleeping baby, Jenice Garcia has built more than a photography studio — she has created a sanctuary for families. As the founder of My First Photo, Jenice is a full-time newborn photographer with over eight years of experience and a reputation for artistry, empathy, and purpose.

Originally from Venezuela, Jenice arrived in the U.S. with a background in architecture and a dream to make a living through creativity. What started as a small endeavor soon blossomed into a thriving photography business. Today, she leads a growing team and conducts over 1,000 newborn sessions a year, serving families across South Florida with care, patience, and passion.

Her signature style is minimalist and timeless, allowing each baby’s natural beauty to shine. Clients often remark on the peaceful atmosphere of her studio and Jenice’s unique ability to calm and gently pose even the fussiest newborns. But it’s her story that truly sets her apart.

Destin Florida Newborn Photographer
Miramar Florida Newborn Photographer

Celebrating Differences, Capturing Love

When her first son was diagnosed with autism, Jenice faced one of the most challenging moments of her life. “For a while, I believed I had to stop working to be a good mom,” she recalls. “Then I realized that by taking care of my passion, I was becoming a better version of myself for my children.” That realization fueled her purpose — to support families, especially those with neurodiverse children, through photography.

Today, her studio is a safe, welcoming space for all kinds of families. Her personal journey has helped her connect deeply with parents who often feel unseen or overwhelmed. “I know what it’s like,” Jenice says. “And I want them to feel peace and joy in these precious moments.”

Beyond her photography work as a Miramar Florida Newborn Photographer, Jenice recently launched an online academy to train both aspiring photographers and mothers who want to capture their children’s lives more beautifully. She is a proud member of APNPI – Accredited Professional Newborn Photographers International, as well as Professional Photographers of America and has earned multiple international photography awards including 2nd place in the recent APNPI Image Competition.

A devoted mother of three, a homeschooling parent, and a woman of strong faith, Jenice balances her roles with a holistic lifestyle and an unwavering belief in her mission: to turn fleeting moments into lifelong memories.

Whether it’s a quiet portrait of a newborn’s yawn or a touching moment between a mother and her child, Jenice Garcia doesn’t just take photos — she tells stories of love, strength, and new beginnings.

 

@myfirstphoto – Jenice GarciaMiramar Florida Newborn photographer with over 8 years of experience. Known for a minimalist, emotional style and for creating a peaceful, inclusive space for all families — especially those with neurodiverse children.

See more of Jenice García at https://voyagemia.com/interview/rising-stars-meet-jenice-garcia-of-miramar-fl