Welcoming India’s first APNPI Ambassador: Amrit Ammu
Welcoming India’s First APNPI Ambassador: Amrit Ammu
Welcoming Amrit Ammu – APNPI’s First Ambassador in India!
We are overjoyed to introduce and welcome Amrit Ammu, a certified newborn photographer in India and the newest member of our Ambassador family — and she is our very first APNPI Ambassador from India! Based in the vibrant city of Mumbai, Amrit brings a deep wealth of talent and heart to the world of newborn and family photography.
With over a decade of experience and a home studio rooted in warmth and soul, Amrit is more than a photographer — she’s a storyteller, a mentor, a mother, and a visionary who transforms moments into lasting legacies.
“Photography has always been my way back home — to myself, to hope, and to others.”
Photography as a Path to Healing
Amrit’s journey into photography is deeply personal. Inspired by her late father — a passionate, self-taught photographer — she found solace behind the lens after his passing in 2014. What began as a tribute to his legacy has blossomed into a purpose-led business: Amrit Ammu Photography.
Her work is a powerful blend of artistry and intention, combining baby safety training (through APNPI and Ana Brandt Education) with emotional storytelling that speaks directly to the heart. Every frame she creates honors the beauty of motherhood, family, and the quiet power of love.
A Photographer, Mentor, and Creative Force
Amrit specializes in newborn, maternity, family, and motherhood portraits, capturing the sacred, fleeting moments that define a family’s early chapters. Beyond the lens, she is a mentor, facilitates healing through journaling, and is pursuing a PhD – all guided by her belief in creativity as a path to transformation.
Through her expressive work and community mentoring, she helps photographers and mothers alike feel seen, celebrated, and strong. Her favorite part of newborn photography? That tender, sacred energy — and the chance to preserve memories that parents will treasure forever.
Representing India on the Global APNPI Stage
As the first APNPI Ambassador in India, Amrit is opening new doors and inspiring a new generation of photographers across South Asia. She joins a global network of professionals who share a commitment to excellence, baby safety, and heartfelt connection.
“This isn’t just a title — it’s a full-circle moment. I’m excited to connect, give back, and lead with heart, just like the artists who once inspired me.”
We are thrilled to see the impact she will continue to make — not just through her camera lens, but through her mentorship, advocacy, and creative leadership.
Tell us a bit about yourself:
Hi! I’m Amrit Kaur (aka Amrit Ammu), an award-winning photographer with over 10 years of experience, specialising in newborn, maternity, baby, family and motherhood portraits through my cozy home studio in Mumbai, India. I am a qualified and baby safety trained newborn photographer with APNPI, and certified in Baby Safety by Ana Brandt Education and for me, both artistry and baby safety go hand in hand. Inspired by my father’s love for photography and shaped by the loss of both my parents, my work is rooted in legacy, healing, and emotion. What began as a tribute to my dad’s passion became my soul’s calling. Today, I create heartfelt portraits, mentor photographers, and hold space for families and new mothers to feel seen, celebrated, and connected – through every frame and every story we capture together.
Beyond the camera, I’m a mom, a research scholar, journal therapy and expressive arts coach, and an advocate for healing through creativity. Photography has always been my way back home – to myself, to hope, and to others. In every image I create and every student I mentor, I lead with heart, compassion, and purpose. My greatest joy is helping new mothers feel seen, celebrated, and strong – because every woman deserves to feel radiant in her becoming.
What inspired you to become a photographer?
My love for photography began in childhood, watching my father – a passionate, self-taught photographer – capture our family’s happiest moments with so much love and care. We’d often bond over cameras and marvel at the work of legends like Anne Geddes, dreaming of creating something magical together. After my father passed away in 2014, those photographs became my most cherished treasures. They held memories, emotions, and a piece of him I could still feel — and that changed everything for me.
Photography, once a shared hobby, became a lifeline. It became a way to hold onto love, to heal, and to honour my father’s legacy. That’s how Amrit Ammu Photography was born — not just a brand, but a heart-led mission rooted in love, emotion, and legacy.
Over the years, I’ve been deeply inspired by artists like Anne Geddes, Ana Brandt, Kelly Brown, Jade Gao, Kath V., and Sujata Setia – learning from each one of these artists helped me evolve through my work. Photography, for me, is not just about taking pictures — it’s about creating legacy, holding space, and capturing love in its purest form.
What do you love most about working with newborns and families?
I love the calm, tender energy newborns bring — it’s such a sacred time. Capturing those tiny details and raw emotions between families feels like freezing love in time. For me, it’s not just about photos, it’s about creating memories that parents will hold onto forever. It’s an honour to be part of their story.
What are you most excited about with being part of the APNPI ambassador community?
Being chosen as an APNPI Ambassador – and the first from India – is an incredible honour. I’ve admired APNPI for years for its commitment to professionalism, safety, and heartfelt photography. This role feels like a beautiful full-circle moment — a chance to represent a craft I love so deeply, and a community I truly believe in. I’m excited to connect with fellow photographers, share my journey, and support others as they grow. This isn’t just a title for me – it’s a platform to give back, inspire, and lead with heart, just like the artists who once inspired me.
5 Fun Facts About Amrit Ammu
1. I was once known as RJ Amrit.
At 16, I got an opportunity to be one of the youngest RJs on Chandigarh AIR FM, hosting a show named Hi-Five. Talking into the mic, scripting my shows taught me how to connect with my audience – and those learnings flows through my work even today.
2. “Ammu” was my childhood nickname.
My mom and dad lovingly called me Ammu, and years later it became Amrit Ammu Photography. My full name is Amrit Kaur—but Ammu carries my roots and my story 🙂
3. I launched my photography career in Ludhiana, 2013.
One of the few female photographers in my city back then, I started with big dreams and bold steps, one at a time with faith in my heart. Meeting Anne Geddes in New York in 2019 was a dream come true and a full-circle moment that reaffirmed my calling.
4. My first newborn photography studio? A corner of our Mumbai living room.
I turned a tiny space of our home into a cozy newborn setup – because dreams don’t wait for perfect conditions, just faith and passion in the heart are enough to be stepping stones to drive all your desires.
5. I’m an MBA-turned-photographer and PhD scholar.
Through my lens, my coaching, and my research, I’m here to empower women to feel seen, strong, and celebrated—in their motherhood, creativity, and leadership. Capturing stories and uplifting others isn’t just my work; it’s my way of honouring them.
My life shifted the day I began my PhD journey – it was also the very day I lost my mother. Her last words were filled with pride, and that heartbreak became the fire that fuels my purpose. Every step forward is a tribute to her, and to every woman rising in her own way.
Welcome to the Team, Amrit!
Please join us in celebrating Amrit Ammu, a shining new face in our ambassador family and a powerful voice for motherhood, memory, and mentorship. Welcome to APNPI, Amrit — we’re honored to walk beside you!
Connect with Amrit
Follow Amrit’s work and journey at:
www.amritammu.com
