Why Newborn Photographers Are Falling in Love with ShootProof (And You Will Too)

Let’s talk about something every newborn photographer knows but rarely admits out loud: the behind-the-scenes chaos that happens after you’ve captured those perfect sleepy baby poses.

You know the drill. You’ve spent three hours getting that one perfect shot of tiny fingers wrapped around mom’s thumb, masterfully navigated diaper blowouts, and somehow convinced a fussy newborn to sleep long enough for family portraits. You’re exhausted, caffeinated beyond belief, and riding the high of creating pure magic with your camera.

Then reality hits: now you have to deliver these precious memories to sleep-deprived parents who can barely remember their own names, let alone navigate a complicated gallery system.

Sound familiar? You’re definitely not alone.

The Bottom Line for Newborn Photographers

Photography should be about capturing those fleeting moments of new life, tiny fingers, and pure family joy. It shouldn’t be about wrestling with technology or spending hours on administrative tasks that make you question your life choices.

ShootProof gets that. They’ve built a platform that handles the business side so smoothly, you have time to focus on what matters most to you, which is exactly how good technology should work.

Ready to see what streamlined feels like?

ShootProof offers a 14-day free trial with no credit card required. Plans start at just $10/month for 1,500 photos – that’s less than most photographers spend on coffee during a single editing marathon.

You became a newborn photographer to create art and capture life’s most precious moments. ShootProof is here to make sure the business side runs as beautifully as your photography.

Want to see ShootProof in action? Start your free 14-day trial today and discover why thousands of newborn photographers have made the switch to streamlined gallery management. Use code APNPI25 to save 25% off your first year of any monthly plan!

Tell us a bit about yourself:

Hi! I’m Amrit Kaur (aka Amrit Ammu), an award-winning photographer with over 10 years of experience, specialising in newborn, maternity, baby, family and motherhood portraits through my cozy home studio in Mumbai, India. I am a qualified and baby safety trained newborn photographer with APNPI, and certified in Baby Safety by Ana Brandt Education and for me, both artistry and baby safety go hand in hand. Inspired by my father’s love for photography and shaped by the loss of both my parents, my work is rooted in legacy, healing, and emotion. What began as a tribute to my dad’s passion became my soul’s calling. Today, I create heartfelt portraits, mentor photographers, and hold space for families and new mothers to feel seen, celebrated, and connected – through every frame and every story we capture together.

Beyond the camera, I’m a mom, a research scholar, journal therapy and expressive arts coach, and an advocate for healing through creativity. Photography has always been my way back home – to myself, to hope, and to others. In every image I create and every student I mentor, I lead with heart, compassion, and purpose. My greatest joy is helping new mothers feel seen, celebrated, and strong – because every woman deserves to feel radiant in her becoming.

What inspired you to become a photographer?

My love for photography began in childhood, watching my father – a passionate, self-taught photographer – capture our family’s happiest moments with so much love and care. We’d often bond over cameras and marvel at the work of legends like Anne Geddes, dreaming of creating something magical together. After my father passed away in 2014, those photographs became my most cherished treasures. They held memories, emotions, and a piece of him I could still feel — and that changed everything for me.

Photography, once a shared hobby, became a lifeline. It became a way to hold onto love, to heal, and to honour my father’s legacy. That’s how Amrit Ammu Photography was born — not just a brand, but a heart-led mission rooted in love, emotion, and legacy.

Over the years, I’ve been deeply inspired by artists like Anne Geddes, Ana Brandt, Kelly Brown, Jade Gao, Kath V., and Sujata Setia – learning from each one of these artists helped me evolve through my work. Photography, for me, is not just about taking pictures — it’s about creating legacy, holding space, and capturing love in its purest form.

What do you love most about working with newborns and families?

I love the calm, tender energy newborns bring — it’s such a sacred time. Capturing those tiny details and raw emotions between families feels like freezing love in time. For me, it’s not just about photos, it’s about creating memories that parents will hold onto forever. It’s an honour to be part of their story.

What are you most excited about with being part of the APNPI ambassador community?

Being chosen as an APNPI Ambassador – and the first from India – is an incredible honour. I’ve admired APNPI for years for its commitment to professionalism, safety, and heartfelt photography. This role feels like a beautiful full-circle moment — a chance to represent a craft I love so deeply, and a community I truly believe in. I’m excited to connect with fellow photographers, share my journey, and support others as they grow. This isn’t just a title for me – it’s a platform to give back, inspire, and lead with heart, just like the artists who once inspired me.