12 Days of Tips – Setting Healthy Business Goals for 2025

12 Days of Tips – Setting Healthy Business Goals for 2025

12 Days of Tips!!

Join us as we get ready to set healthy business goals for 2025!
⭐️ Make 2025 your best year yet!!
 
 

 

The new year is just around the corner, and it’s the perfect time to align your vision, set intentional goals, and create a roadmap to success. That’s why we’re thrilled to present 12 Days of Tips—a daily dose of inspiration and practical advice to help you achieve healthy, sustainable business growth in 2025.

Why Healthy Business Goals Matter

Your goals shape the future of your business. Setting healthy business goals is about more than hitting milestones; it’s about creating a foundation for long-term success while maintaining balance and avoiding burnout. Whether you’re looking to grow your client base, improve your workflows, or enhance your work-life harmony, our daily tips will guide you every step of the way.

 

 

 Day 2 – APNPI Educator Sarah Lake

Day 3 – APNPI Ambassador Lisa Digeso

Day 4 – Tamarind Spender

Day 5 – Jackie Orlando

Day 6 – Trayc Dudgeon

Day 8 – Josie Tan

Day 9 – Tara Graham


Day 10 – APNPI Judge & Ambassador Katie Lintern

Day 11 – APNPI Judge Kathryn Barredo

Day 12 – APNPI Judge Shan Fisher

Meet the Experts Behind the Tips

This year’s 12 Days of Tips is extra special because it features contributions from members of the incredible APNPI community! Each tip is brought to you by passionate professionals, including:

  • Ambassadors who are dedicated to uplifting and supporting the community.
  • Judges who bring a wealth of expertise from evaluating top-tier work.
  • Educators who are committed to helping others learn and grow.
  • Competition winners who share insights from their award-winning strategies.

These contributors bring a unique blend of experience, creativity, and actionable advice to help you thrive in 2025. From developing smarter marketing strategies to streamlining your processes, these tips are designed to meet you where you are and help you take the next step confidently.

Start Strong in 2025

Bookmark this page and check back daily for fresh updates! Each day, a new tip will be added to help you stay on track and motivated as you set goals for your best year yet. Share your progress with us on your social media platforms, e.g., Instagram using the hashtag #12DaysOfTips, and join a community of ambitious professionals working towards success in 2025.

Let’s kick off the new year with purpose and clarity. Your business deserves it!

Bonus Inspiration from Years Past

Loving the momentum of this year’s tips? You’re in luck! We’ve brought all the goodness from previous years right here onto one page—so you can keep the inspiration flowing without hopping around.

The tips that follow come from our 2023 and 2024 editions of the 12 Days of Tips, and they’re still every bit as relevant and practical for photographers looking to grow their business with purpose and heart.

Whether you’re revisiting an old favorite or discovering a gem for the first time, we hope these insights continue to encourage and empower you on your journey.

Scroll on to explore the full collection of past tips below!

Day 1 - APNPI Photographer of the Year Trayc Dudgeon

Day 4 with APNPI Ambassador Lisa Digeso

https://youtu.be/nKM50byaIg4?si=0IceEeNcHXZ6fomt

Day 7 with APNPI Judge Jennifer Gilbert

https://youtu.be/vtUu7M465sc?si=PqrECyc5w4TsnWwW

Day 10 with APNPI Ambassador Jennifer Robyn

https://youtu.be/OKW0_EmWRhQ?si=otN3NSlgACbu_22i

New Years Success Tips!  With APNPI Ambassador and Educator Amanda Capello

Day 2 with APNPI Ambassador and Educator Joanna Booth

Day 5 with APNPI Ambassador and Educator Kayleigh Ashworth

Day 8 with APNPI Ambassador and Educator Tara Graham

https://youtu.be/A9rW7QYJNoQ?si=MPkUxy940D3lqmBx

Day 11 with APNPI Competition Winner Fru Jonas  

https://youtu.be/xsb_xQfp1mw?si=0ZUflPlvp74TDbgg

New Year Success Tips!  With APNPI Ambassador, Educator and Photographer of the Year 2021 - Tianna J-Williams

Day 3 with APNPI Educator Marggie Duncan

Day 6 with APNPI Competition Winner Jennifer McNeil

Day 9 with APNPI Ambassador Shan Fisher

Day 12 with APNPI Competition Winner Jackie Orlando

New Year Success Tips!  With APNPI Competition Winner Lily Norris

2023 Tips

Day 1 with APNPI Educator Dana Pugh

Day 4 with APNPI Educator Amanda Capello

Day 7 with APNPI Competition Winner Nicole Herdman

Day 10 with APNPI Competition Winner Kiri Robinson

Day 2 with APNPI Educator Rob Provencher

Day 5 with APNPI Competition Winner Amanda Gibson

Day 8 with APNPI Competition Winner Sherry Muldoon

Day 11 with APNPI Educator and Competition Winner Marcela Limon

Day 3 with APNPI Educator & Ambassador Joanna Booth

Day 6 with APNPI Team Member Jennifer Robyn

Day 9 with APNPI Competition Winner Lyndsey Thomas

Day 12 with APNPI Ambassador Shan Fisher

Image Competition – Fall 2024

Image Competition – Fall 2024

 

APNPI International Image Competition Results!
Image Competition – Fall 2024

Congratulations to our International Award Winning makers on their achievements in our recent round of competition. We are pleased to announce the following winners across the categories who have achieved Silver awards with scores in the range of 80-84, Silver Distinction awards with scores in the range of 85-89, Gold awards with scores in the range of 90-94, and Gold Distinction awards with scores in the range of 95-99.

Newborn Category Winners

APNPI Competition 1st Place Winner – Newborn "Dreamy" by Fruzsina Jonas

APNPI Competition 2nd Place Winner – Newborn “A Vision of Unity” by Kayleigh Ashworth

APNPI Competition 3rd Place Winner – Newborn "Dreamland" by Tina Krafts

Maternity Category Winners

APNPI Competition 1st Place Winner – Maternity "Lady in Red" by Shailee Connolly

APNPI Competition 2nd Place Winner – Maternity "Sequins & Feathers" by Shailee Connolly

APNPI Competition 3rd Place Winner – Maternity "Woman Of The Amazon" by Tianna Jarrett-Williams

Milestones Category Winners

APNPI Competition 1st Place Winner – Milestones "Come fly with me!" by Shailee Connolly

APNPI Competition 2nd Place Winner – Milestones "Little Miss Bright Eyes" by Tina Krafts

APNPI Competition 3rd Place Winner – Milestones "Keepin" by Shailee Connolly

Child (ages 1 year and up) Category Winners

APNPI Competition 1st Place Winner – Child (ages 1 year and up) "Daddy’s rollercoaster got real!" by Nelly Oroumchi

APNPI Competition 2nd Place Winner – Child (ages 1 year and up) "The Purity" by Gisele Becker Dias Ramos da Costa

APNPI Competition 3rd Place Winner – Child (ages 1 year and up) "The Travelers" by Alicia Barrett

Gold Awards – Scores: 90 to 94

Silver Distinction Award – Scores: 85 to 89

The Story Behind the Winning Images by Marcela Limon

The Story Behind the Winning Images by Marcela Limon

1st Place Winner – Milestones – “Porcelain Doll” by Marcela Limon

2nd Place Winner – Child – “Pure Innocence” by Marcela Limon

The Story Behind the Winning Image

Ever wonder what goes on behind the scenes in some of these amazing images, particularly those that are competition winners?

Marcela Limon is a Certified Maternity and Newborn photographer servicing the San Francisco Bay Area from her beautiful studio in Alameda. She’s been specializing in motherhood images since 2015 and has won prestigious awards at international print competitions in the last few years, including APNPI, WPPI and PPA, where she recently earned her Master of Photography degree. She’s committed to newborn safety and that’s why she is Infant CPR trained and has had in person mentoring with renowned photographers from around the world. She’s always looking for education opportunities to make the industry better for both her colleagues and her clients.

To see more of Marcela’s work: https://lemonshoots.com/

The Inside Scoop…

Q: Why did you decide to submit to the APNPI International Image Competition?

A: I deeply believe that submitting for competition makes your everyday work better, especially when you can get some feedback from the judges. The fact that APNPI records its judging and makes it available to the makers is a huge learning opportunity!

Q: What, if anything, did you learn about yourself through the process of image competition judging?

A:  You learn about what you did right, so you can repeat it, and what you could’ve done better, so you look for those mistakes next time, and correct them before taking the photograph. It’s a never ending process of working, perfecting, submitting, learning, tweaking… and then it starts again. But it is so much fun!

Q: What attracted you to APNPI’s International Image Competition? 

A: The feedback was definitely a big one for me. Competitions that don’t provide feedback are fun for the accolades, but they won’t teach you much. Feedback and hearing the judges discuss an image is what makes it worth it for me.

Q: Have there been any positive outcomes from your achievement?

A: Oh yes! Clients get so excited when they learn that their baby’s portrait did well at an image competition! They share that with their families and friends and that creates buzz around your brand. And personally, it has given me the confidence to charge properly for my work. I value it more -and my clients do too- by knowing I can create an award-worthy image from everyday sessions.

Q: What were you looking for when selecting images to submit to the image competition?

A:  You look at all the elements that make an image outstanding: impact, story, subject matter, composition, color harmony, technical excellence… it all has to be there! When going through images, the one that makes you stop to look at it more, that’s the one that has potential.

Q: What would you say to a member thinking about submitting imagery?

A:  I get it. It is scary. But if you never submit you’ll never know where you are in the process. Not knowing what you can improve won’t help you at all. Submit with the hopes of winning, yes, but most importantly, with the certainty that you will learn and become a better artist after you do. You need to enter with a humble heart and open ears. Don’t take feedback personally. Feedback is a gift and it is your choice if you want to use it to make you grow or not.

APNPI Competition 1st Place Winner – Milestones “Porcelain Doll”

APNPI Competition 2nd Place Winner – Child (ages 1 year and up) “Pure Innocence”

To learn more: APNPI Image Competition

Did you know…

All members receive one free entry – so go ahead try it out, you have nothing to lose!

Each image is up for an award, whether it’s in the top 3 or not.  Every submission competes against itself to earn a Merit Award (score of 80 and above).

Merit Awards are prestigious accomplishments!  They denote a level that stands out above the Accreditation level.

Competing is an excellent way for members to sharpen their skills and elevate their work.

Members learn a ton from entering their images and receiving feedback from the judges.

For more info and to enter, visit: www.apnpi.com/image-competition