Inspired by the Tiniest Among Us
APNPI is a professional association built by newborn photographers, for newborn photographers—united by a passion for artistry, safety, and excellence in capturing life’s earliest moments.
With a focus on excellence in newborn photography, we offer education and credentialing opportunities to newborn and maternity photographers, to help them grow, be their best and run healthy businesses.
Our Vision at APNPI
At APNPI, our mission is to uplift, empower, and unite newborn photographers around the world. We’re here to raise the bar in our industry and help every photographer—whether emerging or established—reach their full potential. Here’s how:
Championing Excellence
We set and support high standards of professionalism, offering certifications, accreditations, and designations that recognize skill, safety, and artistry.
Educating Clients
We help parents understand the value of hiring a qualified newborn photographer—one who meets industry-recognized standards for safety and expertise.
Celebrating Artistic Talent
Our international image competitions not only honor creative excellence but also provide powerful learning opportunities that inspire growth and confidence.
Fostering a Thriving Community
We connect photographers of all experience levels in a supportive, respectful environment where everyone can grow, share, and succeed—together.
Fueling Professional Growth
We provide clear, achievable pathways for you to earn professional certifications and accreditations that validate your expertise, build your credibility, and help you stand out in a competitive market.
Encouraging Collaboration & Mentorship
Get real-time support and feedback from seasoned professionals. Our community is a space to ask, share, and learn from the best in the newborn photography field.
Providing Tailored Education
We’re building a robust library of educational content created specifically for the unique needs of newborn photographers—because your work deserves specialized support.
Being a Voice for the Industry
We listen to our members and advocate on their behalf—especially when it comes to educating the public and promoting the value of safe, professional newborn photography.
APNPI Code of Ethics
The Ethical Standards for the Newborn Photography Profession represent a vision of professional practice. At the heart of a strong and effective photography profession is a commitment to clients, their children, and to the community of newborn photographers.
Members of the APNPI, in their position of trust, demonstrate responsibility in their relationships with parents, guardians, children, colleagues, other professionals, the environment and the public.
The Ethical Standards for the Newborn Photography Profession are:
Care – The ethical standard of Care includes compassion, acceptance, interest and insight for individual families and colleagues. Members express their commitment to parent’s and baby’s well-being through responsible use of safety practices, professional judgment and empathy in practice. Members share knowledge with fellow newborn photographers thereby encouraging each other both individually and collectively to achieve and maintain the highest standards of quality.
Respect – Intrinsic to the ethical standard of Respect are trust and fair-mindedness. Members honour human dignity, and respect the privacy of clients. In their professional practice, they model respect for spiritual and cultural values, social justice, confidentiality, freedom, democracy and the environment.
Trust – The ethical standard of Trust embodies fairness, openness and honesty. Members’ professional relationships with colleagues, parents, and the general public are based on trust. Members endeavour to produce consistently equal and superior images to the samples displayed to clients, and to maintain the highest standard of honesty in all transactions, descriptions, contracts, and claims, at all times avoiding false and misleading terms.
Integrity – Honesty, reliability and moral action are embodied in the ethical standard of Integrity. Continual reflection assists members in exercising integrity in their professional commitments and responsibilities. Members maintain the highest level of integrity by avoiding unfair competitive practices and abiding by copyright laws as determined by their local jurisdiction.
We believe these are the valued pillars of excellence in newborn photography.
Statememt of Inclusion
We are committed to fostering an environment that values diversity, equity, and inclusion. As members of our community, we respect and celebrate differences in age, gender, race, ethnicity, sexual orientation, disability, religion, and socio-economic background. We believe that by embracing diverse perspectives, we enrich our profession and create a more innovative, welcoming, and supportive space for all. Discrimination, harassment, and exclusionary behaviors are not tolerated, and we strive to ensure that every individual has equal access to opportunities and feels safe, valued, and respected.
Connect with a vibrant international community of Professional Newborn Photographers dedicated to excellence in their craft and success in their business, who are recognized for their mastery in their craft.
Get recognized, grow your business, and be a part of bringing awareness to the newborn photography industry as a highly specialized profession.
Together we can make a difference!
Learn more about membership options with APNPI and begin your journey of excellence in newborn photography.