January’s Focus: Why Accreditation Matters
This month, we’re focusing on one of the cornerstones of our organization: Accreditation, and how it helps photographers like you stand out.
Accreditation isn’t just a title—it’s a way to build trust, show expertise, and attract the right clients.
Key Details: Accreditation Deadline
The next accreditation deadline is February 4. Your posts and stories can encourage members to submit their applications and start their journey toward professional growth.
Quick Start: What to Do This Month
Here’s how to make an impact right away:
- Share: Post about the importance of accreditation using one of our pre-made templates or your personal experience. (Tag APNPI)
- Engage: Interact with APNPI posts and other ambassadors on social media. (Posts to start with: For Parents or Testimonial).
- Contribute: Start or join meaningful conversations in the member’s Facebook group to share tips and encourage collaboration. Find starter suggestions below.
Bonus Opportunity:
Don’t forget—our quarterly Engagement Contest is happening now! The top ambassador with the most points will win a $50 gift card to a business of your choice.
Want to learn more? Click here for contest details!
Monthly Resources
- Templates & Captions: Pre-written content and visuals to make sharing easier.
- Talking Points: Key messages to guide conversations with your audience.
- FAQs: Answers to common questions about accreditation and APNPI.
Find your personal Ambassador Graphics page by entering your first and last name in the slug after apnpiacademy.com (ie: apnpiacademy.com/jane-doe)
Social Media Content
Pre-Made Captions:
- "Ready to stand out? Accreditation is more than a badge—it’s your path to trust, credibility, and growth. #WhyAccreditationMatters"
- "Build trust. Gain visibility. Elevate your career. Learn more about the benefits of accreditation: www.apnpi.com/professional-credentials."
- "Meet photographers who transformed their careers through accreditation. https://apnpi.com/accreditation-stories-and-testimonials/ #GetAccredited"
- “I’m proud to be an APNPI-accredited photographer! Accreditation has helped me elevate my work and gain trust from my clients. If you’ve been considering it, now’s the time to start your journey! Learn more HERE..”
Graphic Ideas:
- One of your fav images with your accreditation badge.
- Instead of a graphic, attach an accreditation testimonial.
- Your personal Ambassador Graphic - found in your personal resource link: apnpiacademy.com/firstname-lastname
- Feeling creative? Create your own accreditation testimonial.
Don’t forget: Tag @APNPI in your post to earn points!
Fb Group Conversation Starters
Our Facebook group isn’t just a space for updates—it’s where we connect, inspire each other, and share our love for photography!
What You Can Do
- Share a personal win, a tip, or a story related to APNPI.
- Ask a question or start a discussion that gets others thinking and talking.
- Post your favorite behind-the-scenes moments or recent accreditation experience.
Why It Matters
Every conversation you start helps to strengthen our community and encourage others to engage. Plus, you’ll earn 5 points per thread toward your ambassador rewards!
Example Prompts:
Accreditation-Focused Conversations: (be sure share your answer to your question in the comments too!)
- “What inspired you to pursue APNPI accreditation?”
- "What’s one piece of advice you’d give to someone considering accreditation?" (be sure to answer your question in the comments)
- "How has accreditation changed the way clients perceive your work?"
- "What was the most challenging or rewarding part of your accreditation journey?"
- "Do you have a favorite image that earned you accreditation? Share it and tell us why it’s special to you."
- "What’s your top tip for preparing a successful accreditation submission?"
Fun & Lighthearted Conversation Starters:
- “Share your most creative client setup—bonus if you include a photo!”
- "What’s your go-to coffee order for a busy editing day?"
- "What’s the funniest thing a client (or baby!) has done during a shoot?"
- "If you could only use one prop or accessory in your sessions for a month, what would it be?"
- "What’s your favorite song or playlist to have on during a session?"
- "If you could shoot in any dream location, where would it be and why?"
- “What’s the one thing you wish you knew when starting out as a newborn photographer?”
- "Show us your behind the scenes set ups!"
FAQs on Accreditation
What is accreditation?
Accreditation is a credential that recognizes a photographer's professional skills, technical expertise, and commitment to excellence.
Why should I get accredited?
Accreditation enhances your credibility, helps you stand out in the industry, and builds trust with clients. It’s a way to validate your skills and show your dedication to your craft.
What are the benefits of being accredited?
- Customized accreditation badges to showcase your achievement.
- Featured listings in professional directories.
- Increased visibility and trust among clients.
- Opportunities for press coverage and professional recognition.
What’s the accreditation process like?
The process typically involves submitting a portfolio of work to a panel of live APNPI Judges who will evaluate your work and provide comments what is going well and suggestions for areas of improvement.
What happens if my portfolio isn’t accepted?
If your portfolio doesn’t meet the requirements, you’ll receive feedback to help you improve. You can revise and resubmit until you meet the standards.
Can accreditation help me attract more clients?
Absolutely. Clients often view accreditation as a mark of professionalism and trustworthiness, making it easier to build your client base.
Do I need to be a full-time photographer to get accredited?
No, accreditation is open to photographers at all career stages—whether you’re part-time, full-time, or just starting.
Are there pre-requisites to applying for Accreditation?
Yes, members need to first complete the Safety Course and their QNP Certification.
What kind of support is available during the process?
APNPI members can tap into complimentary mentorship that is designed to help guide you through the process of getting accredited. Mentors will typically help you select images for your portfolio, make suggestions on what the judges may or may not like, and help you find resources you might need.
Can I get accredited in more than one area of photography?
Yes! APNPI accreditation programs allow photographers to specialize in multiple categories.
Where can I learn more or start the accreditation process?
Visit our accreditation information page HERE.
Success Stories
Success Stories
Video testimonials from accredited photographers as they discuss their journeys and the impact on their careers.
Member Stories and Testimonials
Have yours added too! Fill out a feature questionnaire and/or upload your video HERE.
Engagement Contest – Join in on the Fun!
Engagement Challenge – Participate in this month’s challenge for a chance to win!
Engagement Contest Details
Earn Rewards While You Share!
Sharing APNPI’s mission doesn’t just help others—it helps you too! We’re excited to reward your efforts with fun quarterly contests.
How It Works
Each quarter, the ambassador with the highest points will win a $50 gift card to a business of your choice (Amazon, Starbucks, or another you love).
How to Earn Points
| Activity | Points |
|---|---|
| Social Media Posts (Feed Posts) | 5 points |
| Stories | 3 points |
| Reels | 10 points |
| Facebook Group Conversation Starters | 5 points |
| Facebook Group Comments (per thread) | 5 points |
Bonus Points
Original creative content earns you an extra 5 points! If your post is creative, engaging, or brings in tons of interaction, we’ll reward you.
Make sure to tag @APNPI to earn your points!
Our minimum ask is simple: one social media share and one Facebook group conversation starter each month. You can definitely do more, though—share as many posts as you’d like!
What should you share?
You can share content based on our suggested topics or create your own—just be sure to identify yourself as an APNPI Ambassador. It’s all about sharing your experience and spreading the word about the amazing work we’re doing together.
Pro Tip: The more you engage, the more points you earn, and the more chances you have to be featured in our spotlight! We’re all in this together, so let’s keep supporting each other.
FAQs for Ambassadors
What if I’m out of post ideas?
No problem! Check this page each month for fresh ideas, captions, and templates to get started.
Do I have to use the monthly focus topic?
Not at all! Feel free to share your own stories or experiences as long as you tag @APNPI.
Need help?
We’re here for you! If you have questions or need support, contact us anytime.
Thank You for Your Commitment
Your dedication as ambassadors makes a real difference. By sharing your journey, sparking conversations, and engaging with others, you’re helping to build a stronger, more connected community of photographers.
Let’s Get Started!
Your participation makes all the difference. Together, we’re shaping the future of our industry and empowering photographers worldwide. Thank you for everything you do!
We can’t wait to see how you share and engage this month! Start by accessing your resources or jumping into a conversation in the Facebook group. Together, we’ll keep building an amazing community of photographers.